Chloe's presentation can be found HERE.
Companies that combine agile w/ a customer-centric mindset are 60% more profitable. Increase customer experience innovations within an agile culture.
“Our job, says Amazon CEO Bezos, is to invent new options that nobody’s ever thought of before and see if customers like them.” The World’s Most Innovative Company - Fast Company March 2017 Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. Having a strong company wide customer focus is more important than being agile alone to create high-performance design. Learn how to keep the customers needs, emotions and behavioral actions at the center of every design to generate the most value. Harvesting insights from feedback and driving them back into the customer experience with speed at scale makes a company innovative and agile. Understanding the mindset and process for this way of working is the key to continuously delivery maximum customer value. Understanding the mindset and framework will give you the power to co-create a customer-centric culture where you are free to rapidly test and ship your most innovative ideas daily, ultimately delivering more value to your customers sooner.
